Google Glass is Google’s computer that appears vaguely like eyeglasses. Although there are not any lenses in Google Glass , they remind you of an eyeglass frame (see above). Glass is currently experimental. Plans are being made to launch Glass to the general public in 2014 — but some say it may happen in late 2013.
While Google Glass puts the web and lots of computer and smartphone features right in front of your face, it can even mean you can enhance certain business and marketing practices. That’s where the practice of Glogging is available in.
What is Glogging?
Glogging is the act of blogging or vlogging (video blogging) using Google Glass as a camera. Think Glass + blogging = glogging.
With traditional vlogging, bloggers might carrying around a video camera to document their experiences, speaking into all of it the while. Viewers of vlogs can feel like they’re within the room with the blogger. It’s like a documentary.
With glogging, you get a good more personalized perspective. Viewers literally can see what the blogger sees. They see it as though during the blogger’s eyes. In any case, the camera lens in Google Glass is good next to the blogger’s eye, perched on his or her head like eyeglasses.
Glogging puts viewers not only into the room, but into the blogger’s shoes, as this angle shows:
Google Glasses Recording
How Does Glogging Work?
When someone has Google Glass on, using either a button or voice command, the user can take photos or shoot video. A tiny screen image appears above the attention, showing what the camera lens sees.
Glass users can take a look at what’s in front of them. Or they are able to glance up and to the correct slightly, to determine what’s at the little screen (see below).
Google Glass Video Screen Photo via Google
One useful feature of Google Glass is its integration with Google+, Google’s social network.
Images or video footage taken using Glass is automatically added to the user’s private Google+ photo section. Which you can then prefer to share the media or post to other sites like Facebook and Twitter. Or you may embed the photographs or video right into a longer blog post.
Glogging will also be live. Rather than completing a video, uploading it to Google+, after which sharing it, you can launch an instant Google+ Hangout right from Glass. Then you definitely can share what you’re seeing live, as and when you’re seeing it.
How Are you able to Use Glogging For Business?
Glogging can be used for product reviews and demos. Rather than a standard overview or demo, with glogging you may deliver something that feels more spontaneous and puts the viewer “right there” like Andy Ihnatko did with this demo of Nokia’s new Lumia 1020 camera . In his video, you’re able to clearly see the screen and the way the demonstrator is operating all the camera’s functions.
If your organization is releasing a brand new mobile app, to illustrate, you are able to use glogging to simply showcase each of the features without ever taking the camera off the telephone screen. When you were filming a more traditional vlog with the camera pointed at you, you will have to show the telephone screen toward you to press buttons throughout the app. And then you definately may have to show the telephone back toward the camera to indicate off the following screen. It wouldn’t seem nearly as “in the moment” as with glogging.
Glogging is also used for such things as tours, equivalent to this one among Disneyland . Imagine doing a walk-through of your factory, for prospective clients. Or you might want to hold conversations with industry experts at a trade event or event. You could even use glogging to present interactive presentations.
You can add text captions to a video, also. For instance, you may add screen notes, or add a message to transform those viewing it into social followers.
Google Glass “Add Text” Feature Video Still
Using Glass rather than a standard camera provides the power to make use of both hands consistently other than using one or both holding a camera. Viewers can see directly from the perspective of the glogger.
That way the man filming can easily point things out and narrate. Better of all, it’ll make users feel more like part of the experience in preference to only a bystander, as this sort of shot shows:
Google Glass Voice Command Screen Photo via Google
Google Glass is currently experimental, but may very well be publicly available as early because the end of this year (2013) or in 2014. It is slated to price $1,500. However, some experts suggest that in response to the cost of components and other factors, the worth would be much lower by the point Google Glass becomes widely available.
Google Glass Photo via Google
So while Glass isn’t available today for everyday consumers, in order to change. And when Google Glass does become widely available — which may be within a couple of months — it usually is worth a glance for small businesses.
Start thinking now about the way you could use Google Glass videos for your business.
First Google Glass image above via Shutterstock. Others via Google.