Twitter has teamed up with Chase bank to give 1000000 free ad credits to small businesses in a bid to kick-start a brand new wave of small businesses utilizing social media and technology.
The partnership will see the four million small business customers of Chase within the US have an opportunity to access unique workshops which will show them easy methods to better understand using Twitter to grow.
“About a year and a half ago, we launched @ChaseNews and @ChaseSupport , two handles that help us hook up with customers and the general public. We found that small business owners are very interested by information they may use to grow,” explains Donna Vieira, Senior Vice chairman, Head of promoting and Product for Chase Business Banking. “We started chatting with the Twitter folks and realized we share a concern in supporting small business.”
Meanwhile, the special advertising credits for Chase small business customers can be available in early Fall in keeping with Twitter. “We’re still fine tuning this system and may announce details via @ChaseSmallBiz once they’re ready. So following us is how you can discover,” Donna says.
The advertising initiative is scheduled to be dealt in $100 at a time to every company, in the event that they are to avail of the service.
The partners have held two workshops to date for small businesses at Chase’s headquarters in Big apple and California. “Attendees said they appreciated the informal interaction with Twitter and Chase leaders,” says Donna, in addition to some entrepreneurs who shared real life stories about embracing social media as a key growth strategy. “Business owners come away with very actionable tips. We are hoping the ad credits could be a good sweetener to assist businesses.”
Chase has also launched the @ChaseSmallBiz account to present companies a web portal to the newest information and have interaction with others, which have been well received.
“We’ve received great feedback, sometimes within the type of tweets and retweets and in addition from conversations with customers and prospects. They prefer having some ways of interacting with Chase – in branches, with their relationship managers, on Chase Mobile and Chase.com,” Donna adds finally.
“Our goal is to assist small businesses build better customer engagement,” explained Russ Laraway, Head of Small Business at Twitter, in a blog . “We’ll be posting videos, infographics, white papers and a how-to lead developed by Chase and Twitter to assist small businesses learn more in regards to the value of Twitter.”
Twitter has launched many initiatives before to collect more small businesses together in using their social media power for marketing. In 2012, they unfolded Twitter Ads for Small Business , which gave out $1 million in free ad credits to thousands of recent companies.