Twitter recently announced the launch of its advertising API , a move if you want to allow marketers to create more sophisticated ad campaigns and integrate Twitter advertising into their broader marketing plans instead of simply purchasing ads directly through Twitter.
Previously, businesses that advertised on Twitter could only upload one individual ad at a time, and that they needed to accomplish that through Twitter itself in preference to using their marketing agency or ad management platform.
With this latest change, businesses would be ready to work with Twitter’s partner companies to create more in-depth and targeted ad campaigns to run on Twitter, in addition to integrate Twitter advertising into broader marketing strategies across a lot of sites and platforms.
Twitter’s API launch partners include Adobe , Hootsuite , Salesforce , SHIFT , and TGB Digital , that have built at the platform and can begin offering new Twitter advertising options to a limited selection of their clients. The corporate said that it’s been testing the ads API with its partners since January. As well as, Twitter is accepting applications for more companies occupied with using the API at some point.
Aside from making a larger revenue base for Twitter, the discharge of its API can also end in an influx of ads at the site and apps, which has some users worried. However, Facebook was giving marketers access to its API for years and hasn’t reported many ill effects.
Facebook first began testing its own advertising API in 2009 and has since allowed marketers to create automated ad campaigns that integrate plenty of different advertising products. It has also given marketers the facility to create tools for measuring the impact of certain ads, when the ideal time to run ads could be, and what groups are the most effective fit to focus on.
Overall, here is excellent news for advertisers, as they’ll have more options to arrive consumers on Twitter they usually save time in managing their overall ad campaigns as they’ll now not must manage Twitter ads separately and manually.