Once upon a time, blogging platforms like WordPress were only used for blogging. Now, WordPress is often implemented for simple, user-friendly web design. But at the moment, WordPress isn’t the sole game on the market.
Below are the most convenient established and up-and-coming WordPress alternatives, both for blogging and internet sites.
1. IM Creator
IM Creator bills itself as “ an easy & elegant website builder ,” and includes mobile-friendly templates which are a miles cry from the early days of WordPress templates, that have been flat, clunky and hard to customise. Templates fall into categories like Architect, Wedding, Hotel and Restaurant and use visual imagery that fit each genre.
The site offers ample support, including “how to” articles and manuals for those wanting a little more technical detail but who, perhaps, don’t have that level of information.
And while designing a domain is free, IM Creator also offers white-label services for firms (marketing agencies, for instance) that wish to provide their clients with branded website, hosting, email and domain services.
SilverStripe is essentially two animals. Its content management system (CMS) is used for building websites, intranets and Web applications. It’s open source, meaning, needless to say, it’s free to take advantage of.
For most small business owners, that’s all you’ll need from SilverStripe. But when you’re more technical and seeking out more complexity on your content management system, its Framework platform might fit the bill. The advantages of using Framework, in accordance with the web site are that it “reduces the overhead related to common programming tasks, and enables developers to jot down code in a logical and structured manner.”
Tumblr is designed for blogging and social sharing. Stripping away all of the scary backend of a blog platform, Tumblr makes it dead simple to share a blog post, video, photo, link or audio file.
Its simplicity, combined with the indisputable fact that users spend on average 154 minutes an afternoon on Tumblr, make it a resource worth considering to achieve a much broader audience (especially if that audience is between 18 and 34 and male).
4. Google Sites
For those die-hard Google fans, Google Sites offers an easy, no-frills strategy to website creation. If you’re seeking fancy marketing copy and rich, visual images, you’re within the wrong place. Google assumes if you’ve stumbled upon its unpublicized Sites page, you’re already aware of the spartan attitude this is Google.
The templates aren’t frou-frou, but there are interesting add-ons like maps and blogs (using Google properties, naturally).
Another Google property, this one enthusiastic about blog development, is Blogger . Consider it Google’s response to the big approval for WordPress. An obvious good thing about staying within the Google family is that Blogger uses Google Analytics with no need to go to a separate site entirely.
Blogger, whose hosted blogs are all hosted on Blogspot domains, also ties in seamlessly with Google+, as can be expected. Bloggers can view and reply to blog comments through Google+ instead of having to log into the blog backend. AdSense publishers like Blogger because Google’s ad platform is integrated into the blogging platform.
Unlike the opposite WordPress alternatives in this article, HiFi is more targeted to the small marketing agency who designs or updates websites for its clients. It still requires a designer and/or a programmer to customise its visually rich templates, but after that, anyone, technical or otherwise, can easily update content during the CMS.
HiFi promises that, even though you don’t know what SEO (website positioning) stands for, it is able to help ensure your site is search engine friendly. In case you do know what SEO is, you possibly can edit the meta descriptions yourself, that’s easy enough to do.
Consider Ghost the antithesis to WordPress in that it removes the clunkiness (“What do I do with this plugin? No idea.”) that many less technical bloggers experience with WordPress and focuses instead on writing and publishing.
The premise is that bloggers can write in Markdown , a text-to-HTML conversion tool, and spot a preview of what the post will seem like.
Interestingly, the platform is free, but Ghost charges for its server. In reality, Ghost charges in response to the collection of blogs, in addition to the complete traffic of all blogs (one blog with 10,000 or fewer views a month is $5 monthly).
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Bottom line: With more blogging and WordPress alternatives available, it’s easier for small businesses to search out exactly what they’re attempting to find, in line with their technical skill level, how much support they want, budget and sort of site they wish to publish. There are alternatives when you want more of a blog approach (Blogger) to those that want more of an internet site presentation (IM Creator).
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