As proven by this year’s holiday shopping season , technology is reshaping the style customers find and buy products. And research indicates those trends are inclined to continue. In order that they must be reflected for your marketing plan for the arrival year. Listed below are some related predictions about where marketing is headed in 2014.
Native Advertising Grows
Traditional sorts of advertising rarely attract customers inside the Information Age. With new information inundating us daily, varieties of advertising such as display ads only average a nil.1% click-through rate , with 85% of clicks delivered by 8% of the web population. However, native advertising, within which content is integrated into the user’s online experience, is way more successful. IPG Media Lab and Sharethrough found that once in comparison to display ads, consumers checked out native ads 53% more frequently. Additionally, consumers were 18% likely to purchase the advertised product with native ads.
So what are the differing kinds of native ads you’re able to put money into? One popular subset is content marketing, wherein businesses produce relevant branded content that buyers actually like to read. These include blogs, articles, and white papers. 90% of consumers consider this kind of content useful, and among B2B businesses, 93% plan to apply content marketing in 2014. Forbes predicts that content marketing in 2014 would be more strategic and professional, so ensure you invest the mandatory time and cash for a well-planned content marking initiative.
Another kind of native advertising is promoted tweets, trends, and stories on social media. As advertising on these sites becomes more prevalent in 2014 and beyond, it’ll be harder and harder for businesses to advertise themselves without cost. This expense could be difficult for small businesses on a limited budget. However, this strategy does work. a up to date study found that promoted Tweets increased brand conversation and drove offline sales.
Image Marketing Matures
While the large social media sites (Facebook, Twitter) have a mix of text and image content, the brand new sites at the rise (Pinterest, Tumblr, Instagram, Buzzfeed) are almost entirely image-based. And businesses are increasingly marketing on these new sites. A study by Simply Measured found that “71 percent of the world’s largest brands have adopted Instagram” – and that number is solely predicted to grow in 2014.
Why the increase in images? Well, for some thing a lot of people learn visually, so images are the way in which for them to process new information. However the reason behind the hot surge probably has more to do with the benefit with which photos and videos could be optimized on mobile devices. Actually, video now accounts for 90% of all Internet traffic and 50% of mobile traffic. And engines like google now reflect this shift, with Google highlighting image search results to the head of the page. As a way to attract consumer attention, you should integrate visuals into next year’s business plan.
Still not convinced of the flexibility of pictures? A mom and her teenage daughter started a neighborhood teen trend website, and so they received 10,000 visitors in a month simply by posting a single image to Pinterest. Now that number is as much as 120,000 average visitors per 30 days. Huffington Post has the main points in this story and the way which you can better leverage Pinterest in your organization.
Mobile Traffic Becomes Critical
Mobile traffic is increasingly important in business marketing. In keeping with the Walker Sands Quarterly Mobile Traffic Report, 28% of website traffic now originates from mobile devices, and that number is solely predicted to grow in 2014. So it’s more important than ever that your company’s website be optimized for mobile viewing – whether meaning making a separate mobile version or investing in responsive website design. The 0 Search Engine Journal 0 has these great how one can make your website mobile-friendly if you wish a great kick-start.
But its not enough to have a functioning site, try to be investing in mobile-centered marketing initiatives. For instance, mobile geo-targeting, which permits companies to send relevant messages in response to their location, is anticipated to account for 1 one half mobile advertising dollars 1 by 2017. And it’s definitely worth the investment. Geo-targeting let you target your advertising within a particular area, and maybe more importantly, let you determine the 2 interests, shopping habits, and demographics 2 of your potential customers.
As these trends demonstrate, customers have numerous platforms and devices wherein to engage along with your brand, so that you must be cross-pollinating and compatible with them all. 3 Business Insider 3 reports that maybe the largest challenge for businesses in 2014 would be to seek out the way to track customers across all of those channels. But when you determine the perfect strategy to your company, you’ll get a fuller picture of shopper shopping habits and notice more advantageous marketing ends up in the future.
4 Customers go mobile 4 photo via Shutterbug
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