When Anant Vats was working for Infosys in Houston, he once took the bus with some friends to visit dinner on the town.
Suddenly, an old lady sitting next to them asked them in the event that they could fix her computer. Pleasantly surprised at this request, Anant asked her what led her to believe they may.
“Because you’re Indian!” she said.
The incident stuck in Anant’s mind. So two years later, when he quit his job at Infosys, it was to co-found Techieworks , a venture that fixes computers remotely for seniors within the U.S. and Canada.
More Seniors Online
The must keep up a correspondence with friends and family is leading more and more seniors to make use of the web. A Pew Research Center report says that greater than half American adults over 65 years of age are active online.
Nearly 86% use e-mail for communication, with 48% accessing it daily. Greater than 39 million from this group use social networking sites corresponding to Facebook, Skype, and Twitter. Their presence on social networking sites corresponding to Facebook has tripled to 43% over the past four years making them probably the most fastest growing demographics on this space.
However, they can be at a loss once they encounter technical problems.
It was to resolve these problems specifically that led Vats and his brother, Abhinav, an advertising and copywriting professional, to found Techieworks in 2011.
Based in Gurgaon, India, the corporate offers remote technical assistance services including PC optimization, anti-virus support, operating system support and troubleshooting. The corporate also helps with data backup, transfer of contacts and multimedia from phone to PC, application installation, home or office network setup and and other tech updates.
Need for Online Technical Help Grows
Techieworks seriously is not alone in providing online tech help.
There are several remote technical support firms operating out of India. But what sets Techieworks apart is its specific targeting of the senior niche.
The company is sensitive to the desires of its ideal customers and so has evolved an intuitive, simple service model.
It offers multiple touch-points to succeed in out to customers eliminating the necessity to remember and write down numbers. It also offers chat support for patrons who find it difficult to speak. And it eliminates waiting queues by allowing customers to depart a request to be called back.
Bootstrapping Model Results in Profitability
The two brothers bootstrapped the corporate with their very own funds.
They hired their first two employees in a coffee shop even before that they had any office space. And that they pushed themselves to be austere of their expenditures via second hand furniture and by renting IT infrastructure in place of buying new.
The money they saved was used to construct their knowledge and expertise in areas where they can gain a competitive edge. The corporate is currently generating revenue and profitable. And it owes this profitability to the price-saving methods established in its early days.
What Comes Next?
So, what’s next for Techieworks? Vats says the corporate will continue to provide new services and products that address the desires of the senior market.
The company isn’t yet able to seek for external funding. And Vats says he believes that external investors take the joys and freedom out of creating a corporate.
The founder adds that he doesn’t harbor dreams of changing into a multimillionaire overnight. Though making more cash is unquestionably a consideration, he says he desires to be in a situation where he can decide the type of culture he’ll build for the members of the Techieworks family.
As keen on bootstrapping entrepreneurs, i’m delighted to determine an organization generating revenue and reaching profitability without external financing. And the hot button is catering to the purposes of an under-served segment.
Senior on laptop image via Shutterstock