Has there ever been a time where a brand new generation was accepted into the realm of labor with open arms?
I’m uncertain. As I write this, I’m reflecting on Dan Schawbel’s latest book, Promote Yourself: The hot Rules for Career Success and channeling Archie Bunker’s rants to his “Meathead” son-in-law about how useless the recent generation is.
It seems that nothing much has changed from the 1970′s until today.
A Case of Unrequited Love
Check out these stats in regards to the relationships between Gen Y workers and their managers that I pulled out of my review copy:
- 59% of Gen Y workers view their managers positively and believe they are able to offer experience. 49% feel their managers can offer wisdom and 33% feel that they have got a willingness to mentor.
- These managers, however, have an overall negative view in their Gen Y employees. 51% say they’ve unrealistic compensation expectations. 47% feel they’ve a poor work ethic and 46% say they’re easily distracted.
Overall, not what I’d call a workplace environment of mutual regard. But you already knew that. What you can not have known is that despite our 7% unemployment rate, there are over 3 million jobs that go unfilled as a result of a scarcity of unqualified workers.
This is a giant issue and never person who Schawbel solves in Promote Yourself. What he does, however, is offer the reader the original skills and methods they’ll must get ahead (and get a task) today and for the remainder of their careers.
I think he says it best here, on page two of the book:
So here’s the location. The economy sucks, which leaves plenty of people afraid to quit their jobs because they won’t have the ability to discover a new one. Entrepreneurship isn’t easy and a standard college education isn’t the guarantee of future success that it once was. The excellent news is that there are many alternative routes to take control of your career without quitting your job, striking out by yourself or burning your diploma.
Promote Yourself is a Manifesto of the trendy Workplace
I’ve known Dan Schawbel for many years and among the things i like about him is that he truly embodies an excellent persona of the Gen Y workforce. (Hey Dan, if you’re reading this, don’t let it visit your head). In all of his books, he’s taken at the task of being the bridge to the generation gap. What I’m seeking to say is that Dan is principally skilled in chatting with both the young and the experienced audience in a method that helps them understand one another and interact.
Promote Yourself is a brilliant example of exactly this. Schawbel’s Gen Y Workplace Expectation Study is the basis of this book. It’s due to the Schawbel’s interviews with 79 employees from 69 global companies across quite a few industries that included Mariott, NBC, Universal, Dreamworks, GE, Cisco and plenty of more.
Based at the results, he’s summarized right here 14 rules of today’s work environment and the way to advertise yourself by following them:
- Your job description is simply the start.
- Your job is temporary.
- You’re going to want loads of skills you almost certainly don’t have in the present day.
- Your reputation is the one greatest asset you will have.
- Your personal life is now public.
- You ought to build a good presence in new media.
- You’ll have to work with people from different generations.
- Your boss’s career comes first.
- The one with the foremost connections wins.
- Remember the guideline of 1.
- You are the longer term.
- Entrepreneurship is for every person not only business owners.
- Hours are out, accomplishments are in.
- Your career is on your hands, not your employer’s.
This delivers the muse for the total book. There are eleven chapters within the book and while they don’t share the names of the fourteen points, you’ll see the each chapter addresses these new rules and provides readers a variety of specific advice on the way to navigate the workplace economy.
How Did Dan Get So Smart?
I met Dan when he was writing the private Branding Blog, a Forbes Magazine “Top Internet site on your Career.” He also published Personal Branding Magazine, for which i used to be a contributor. So I’ve been watching him a while.
Since then, he’s become the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He’s the writer of Me 2.0 and was featured in every business media property you may consider: Forbes, NBC, Time Warner and the remainder of them. Dan was also named to the Inc. Magazine 30 Under 30 list in 2010 and several awards for young influencers too numerous to say here.
The base line is that Dan has become the spokesperson for the Gen Y cohort and has built quite the career out of knowing, understanding and advising our next generation of leaders.
It’s Not only for Gen Y
You might think this book is written for the Gen Y job seeker, and you’d be right. But I see this book as a valuable read for any small business owner. Whether you’re hiring full time employees or maybe freelancers or contractors, Promote Yourself provides you with valuable insight into Gen Y workers.