Mobile marketing is a quick growing area, with changes hitting the foremost advertising platforms like Google Adsense and Facebook . With the proliferation of smartphones and other mobile devices, knowing learn how to market toward these users may be increasingly critical as we march forward into our brave new multi-screen worlds.
To educate more business owners about how mobile marketing differs from the opposite types of marketing we’re acquainted with, NYU’s School of continuous and Professional Studies has developed a free app to coach users about mobile marketing . This can be a light version of the intensive course the faculty could be running this summer between July 29th – August 2nd. Individuals who complete the mobile course will receive a ten% discount at the summer course.
This app features several lessons that mobile learners can complete at their very own pace, and shares why mobile marketing is this kind of great opportunity, with statistics regarding global and US wireless subscriptions, financial opportunities, and customer behavior, among other things. A number of the topics if you want to be covered include: Mobile Marketing Landscape, Mobile Marketing Planning, Content Strategy, Discoverability & Promotion, and Monetization. You could download the app (available for iOS, Android, BlackBerry, and more) here.
There’s lots of great information on mobile marketing in our archives. For more on why be sure you be fascinated by mobile marketing, look into this text. For a head-to-head comparison of Facebook and Adsense, take a look at this text.
Has mobile marketing helped what you are promoting? Tell us about your experience within the comments!