When starting your first business, it pays to teach some audacity.
Some of one of the most successful companies – Google, Facebook, and Apple, to call a couple of – started off as ideas that many considered crazy or risky on the time. But about a bold entrepreneurs chose to take the required risks and it paid off for them.
Here from Inc.’s Branson Up Close video series, entrepreneur Richard Branson shares some more specific suggestions:
Throw All your Self Into Everything You Do
The majority of recent businesses don’t make it past the 1st year. So it could appear to be really useful to play it safe.
But Branson thinks you’re likely to reach greatness by jumping in and giving it everything you may have. This may mean dedicating more time for your idea. Or it may mean just going for that bold idea you’re really enthusiastic about, in preference to the safe idea that’s been done before.
Starting From Scratch Makes You Audacious
Regardless of what your idea is, starting something new already makes you audacious. Branson says:
“It’s actually the foremost difficult time when you’re ranging from scratch with out a financial backing, just an concept, and you’re attempting to get your first actual venture off the floor.”
He says that established entrepreneurs like himself should try much harder to be audacious because they have already got experience and resources. But, if you’re just starting out and don’t have those things, simply trying something new is an audacious act.
Strive To Be Extraordinary
To illustrate this point, Branson tells the tale of his friend, Google co-founder Larry Page. In college, Page came to at least one of his teachers with three different business ideas. The instructor suggested he try “that Google thing” first, because it was the foremost audacious of the 3.
And we know how that worked out for him.