As content marketing increasingly becomes the everyday avenue for building trust and gaining credibility with customers, your website goes to need to stay alongside of the fashion. Heavy-handed and ‘salesy’ strategies which may have worked many years ago a good way to get email opt-ins or conversions just aren’t going to chop it anymore.
Consumers seek someone they may be able to trust – period. And trust isn’t something you’re able to fake.
So for business owners and marketers seeking to reach this age of inbound marketing, having a domain that conveys trustworthiness, credibility and authenticity goes to be paramount.
So how do you do that? How do you’re making sure your website stand out among less credible resources online?
1) Show Who’s Behind Your Business
Let’s face it, your online business’s biggest asset is you. Don’t hide behind your logo or business name. Let your website visitors know there are real people behind your business and/or brand.
You can do that in quite a lot of ways, including: