The decision to boost a restriction requiring real names on Google+ could have implications on small business users and marketers too. Google+ has announced a choice to rollback its ‘real names’ policy. Because it started three years ago, Google+ has pushed heavily for the usage of real user names on its platform.
Last November, Google pushed even harder by making it mandatory for all YouTube commenters to check in with a Google+ profile. This was done in an try to freshen up and take away all unwanted and otherwise vulgar content from the YouTube commenting system.
The move sent YouTube users right into a frenzy shortly. Lots of them claimed Google’s real names policy and compelled integration on YouTube was a part of a war on anonymity .
However, with lifting the ban on pseudonyms, it sort of feels Google+ is becoming more open to the postulate of getting anonymous users. In a post at the official Google+ account, the corporate explained :
“When we launched Google+ over three years ago, we had a variety of restrictions on what name you’re able to use in your profile. This helped create a community made from real people, however it also excluded a number people that desired to join it without using their real names.”
More Youth Please!
At a time when younger users were fleeing big networks like Facebook for more private social apps like Kik and Snapchat, it sort of feels Google+ was pushing within the wrong direction. It can be this realization that has given Google+ its newfound acceptance for anonymity.
Google+ has received plenty of criticism previously for its loss of members. Some have even speculated concerning the way forward for Google+ after the resignation of Vic Gundotra, Vp of Social for Google earlier this year.
While it could not be the ‘zombie’ it’s often portrayed to be, the network does lack the choice of users a number of the older platforms have. That’s very true relating to younger users. And it’s where the removal of the “real name” requirement may impact small business users and people who use Google+ for marketing probably the most.
If Google+ desires to grow, it eventually need assistance from the more youthful generation. Removing restrictions just like the real names policy might help to do this.
What This implies for YouTube
The policy change implies that YouTube is once more open to anonymous comments too. That’s exactly why Google forced integration on YouTube users within the first place. So does this mean YouTube Comments will return to what they were before?
Yonatan Zunger , chief architect at Google+ says, “I don’t think so:”
“I spent two years working closely with the YouTube team on comments, and that i think we have now a higher understanding of what turned them into the wretched hive of scum and villainy we know. It needed to do with more subtle aspects of the interface there: such things as top comments rewarding people for purchasing the foremost interaction, instead of probably the most positive interaction.”
YouTubers could be the ones affected most by this policy change before everything. Existing Google+ users aren’t prone to change their usernames, especially since lots of them are growing brands. And new users won’t ever must manage it, unless needless to say, Google+ changes its mind again.
The question is whether or not the move will spur growth in Google+ membership or just result in more spam and other bad behavior with the intention to ultimately make it less useful as a networking and marketing tool.
Google Photo via Shutterstock
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