Twitter is much more than “follower count”, even though it is a crucial measure of success. What’s more important, however, is the engagement (activity) of your followers on Twitter and what sort of your Tweets lead them to such as you more and sooner or later buy from you. Yes – we’re in businesses and creating a sales – when all is declared and done – is all that matters.
Twitter commissioned a survey whose results indicates four key benefits your Twitter presence provides on your business:
- Followers drive sales and recommendations
- Followers feel an emotional connection to SMBs.
- Followers desire to be inside the know and offer feedback.
- Marketing with Twitter helps you reach more customers.
Check out Twitter’s full blog post in this here .
See their neat infographic below