Don’t Fail to notice Location Based Marketing (Infographic)

Recent data suggest real-time location based marketing is not only gaining popularity , it is able to even be greater.

Restaurant, retail and travel businesses prepared the ground on this marketing segment and two variants of this marketing have shown impressive growth inside the last year.

Location based ad platform Verve Mobile recently collected data from greater than 2,500 of its U.S. mobile ad campaigns and released results indicating that two real-time location based marketing approaches – geofencing and geoaware targeting – had greater than doubled previously year from 17% in 2011 to 36% in 2012.

Real-Time Location Based Marketing

Geoaware marketing uses real-time location data collected from customers’ mobile devices to deliver targeted messages in line with proximity to a selected location or business. Geofencing uses similar data to tailor specific marketing for individual customers in response to proximity to a location or business they have got regularly frequented.

According to Verve Mobile, both techniques ended in higher customer clickthrough rates than any competing location based marketing approach. Other location based marketing techniques like Designated Marketing Area, in keeping with specific geographic market designations, remain dominant within the industry. Undoubtedly, because they require less specifics and fewer real-time data in regards to the locations customers can generally be found, reported eMarketer.

Still, some businesses that rely heavily upon drawing in local customers showed a specific affinity for real-time location-based campaigns like geoaware and geofencing, in line with Verve Mobile data.

For example, restaurants were liable for 43 percent of those ads over the last year, while the retail industry generated 32 percent of geolocation and 30 percent of geoaware ads, and the travel industry made up another 30 percent.

Local Search and Mobile Commerce

Additional data hinting on the importance of location based marketing real-time or otherwise isn’t hard to locate.

The infographic feature below , created by real-time local product search platform Milo, shares data suggesting that shoppers with PCs, smartphones, and tablets average five times as many local searches per week as shoppers who own a computer only, while the vast majority of shoppers (56 percent) would favor to travel not more than 10 minutes for a retailer.

location based marketing infographic

[Click image for full infographic ]

Another infographic on in-store mobile commerce from payment solutions provider Merchant Warehouse compiles information from quite a few sources suggesting that 73 percent of shoppers use cell phones in a stores, 38 percent of smartphone users have used their device to make in-store purchases and 21 percent of customers look for mobile coupons on their smartphones while within the store.

location based marketing infographic

[Click image for full infographic ]

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