Batchbook and HootSuite Integration: View Social Media Activity and Customer Contacts Together

Ever feel as though all of your social media interactions with customers are in a single universe, and all of your customer contact information is in an alternative universe — never to return together  Batchbook doesn’t think that could be a great way for businesses to work.  The company just announced a new integration with HootSuite , aiming to allow you to to peer contact information and social media interactions along with your clients, in a single spot.

Batchbook is a customer relationship management (CRM) system designed for small businesses to control their contact information with customers and clients.  Like other new breeds of CRM applications, the corporate terms itself “social CRM.”

That means, Batchbook recognizes that interactions today with customers may involve a social element.  A client could have connected with one in every of your key staff on LinkedIn, and expects you to concentrate on that.  If you’ve had a talk with the customer on Twitter, you’ll need to know that the following time you communicate. Etc.

How the mixing Works

According to Batchbook, the good thing about the mixing with HootSuite is that your small business gets  more insights into social activity with clients and other important stakeholder contacts. It you’re a HootSuite user, you need to use it to update and monitor social media accounts. You’ll now even be in a position to see customer contact information from the Batchbook CRM system throughout the HootSuite dashboard, and have interaction with the Batchbook system there.

batchbook hootsuite

The image above shows a Batchbook contact page at the left and a corresponding HootSuite dashboard at the right.

The Batchbook app is supplied in HootSuite’s app directory.  Once you add the app, you may edit contact details out of your Batchbook account directly from in the HootSuite dashboard. It’s also possible to add tweets or Facebook posts from HootSuite into your Batchbook records.

Need to locate contact details for a shopper who just mentioned your corporation in a tweet  Want to locate the last interaction you had with a customer who recently posted an issue for your business’s Facebook wall  Those different types of activities at the moment are something you are able to do in a single spot.

The advantage, based on Batchbook’s CEO Pamela O’Hara, is that your team may have more context for customer  interactions.  Your team then could make communications more personalized.  In turn, customers are much more likely to feel that they’re actually being heard, in preference to just receiving a canned response.

An Industry in Transition: Customers EXPECT You to grasp All Interactions

Batchbook isn’t the only provider moving toward bringing together various forms of customer communications — social media, email marketing, and make contact with records — into one place.   During the last 24 months we’ve seen a couple of mergers/acquisitions, partnerships and product enhancements announced among providers within the email marketing, CRM and social media tools space.

The line between such tools is blurring. It’s no coincidence.  The end customer is changing his/her/its behavior.  Businesses must respond.

Simply put, today some customers expect to engage with companies on social media. As an example, customers are becoming used to using Twitter in order to raise customer support questions.

Socially-aware businesses recognize that to serve their customers properly, they want easy accessibility to the complete picture — not only one slice of the interactions. Data  marooned on its own in other systems doesn’t help.

So why did Batchbook decide to integrate with HootSuite and never simply re-create that functionality in Batchbook  For some thing, it’s hard to tug users faraway from tools they already know and love.  HootSuite has 5+ million users worldwide and is already well liked by small businesses.

Notes O’Hara:

“We use HootSuite ourselves at Batchbook and are huge fans of the straightforward social media communication and collaboration it allows us. We see the HootSuite social media management platform as an extraordinarily personal thanks to engage in social conversations. Our social CRM is all about less contacts and deeper relationships.”

O’Hara added that Batchbook will consider a partnership with any app or tool which may help businesses engage in additional personal conversations with customers and other contacts.

Batchbook, that’s based in Providence, Rhode Island, first launched 2006.  It currently has tens of thousands of active accounts.

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