Everyone knows about coupons – we use them, our mothers used them and our grandmothers did too. We use them to get discounts at the things we would like, love and wish. For local businesses it’s a good way to drive more revenue right into a local retail.
Welcomemat Services has a brand new twist on coupons – giving local businesses rich data in regards to the customers of their area and helping them boost revenue from a couple of hundred to three thousand dollars extra per customer per year.
Here’s the way it works, in accordance with Welcomemat Services’ press release:
After a customer uses a present check, the business returns it to Welcomemat. The bar code is scanned and the resulting information is supplied back to the business in a simple-to-read data sheet profiling the client’s new customers and providing demographics similar to the customer’s name, gender, income level, neighborhood and residential value. Welcomemat uses data from more than 35 sources to find newcomer addresses.
New residents receive their Welcomemat package within 30 to 120 days of moving in, with offers for things like $15 of free dry cleaning, complimentary haircuts or free car washes sent to enormous quantities of families around the country every year.
Providing local businesses access to highly qualified new customers moving into the world allows the business to develop and grow a typical, recurring customer base. Welcomemat founder, Brian Mattingly, says the subsequent revolution in local marketing isn’t discounting, couponing or online group deal buying – where customers are only as loyal because the coupon’s expiration date – it’s loyalty programs.
If you’re a native business there’s lots opportunity to get new customers and keep those you’ve got.