4 Ways Small Business Can Take advantage of Google Glass and Augmented Reality

The long run is inside the eye of the beholder… literally.  With significant amounts of excitement surrounding its release, this January  Google Glass is predicted to be sold to the final population.  The glasses incorporate augmented reality technology and should allow the user to offer commands to a wearable computer within the kind of digital eyewear. The user shall be ready to perform everyday functions wearing the glasses and can only must look within the upper right lens to view the pc. Though currently touted as a singular plaything, there also are not less than four ways for the small business owner to benefit from the Google Glass and augmented reality.

Be Found

Many of the features of Google Glass which have been publicized inside the media include entertainment, GPS, social media, and video and photography functions. However, the mixture of augmented reality software with the glasses provides opportunities for small businesses to be seen by a targeted audience. Providing the software platform or “brain” for the glasses, Infinity Augmented Reality (Infinity AR) makes it so the glasses or other digital devices can anticipate what the user wants. As an example, if the user always has coffee from a selected coffee house at 9:00am, the tablet, smartwatch, digital eyewear, or another digital device will alert the user that it’s not only time for coffee, but will order the coffee for him and make allowance the user to pay for the coffee from the digital device. Moreover, the coffee house will send a discount for a muffin in addition.

Based at the user’s tweets and other social media communication, the software picks up at the desires of the user and integrates your complete user’s devices (smartphones, tablets, etc.), and enables these devices to soak up all they are able to concerning the user if you want to facilitate that knowledge to simplify his life. The capability is endless whether the user is calling to shop for gaming software, plan a holiday, or visit a concert. What you are promoting may well be the sole one seen by the user as providing the services or products. The advertising platform often is the the same as Google Adwords and allows your corporation to be found by your targeted market.

Be Amazing

Augmented reality have been around for quite a while, however the use of the technology continues to adapt. Using digital glasses similar to Glass or Meta , the user can view more a couple of business than meets the naked eye. To present a more in-depth view of your online business, the utilization of Infinity AR’s or Total Immersion’s software may give your prospects and customers a transparent view of your offerings from their computer or digital device. This not just takes “seeing is believing” to a brand new level, but it surely also provides convenience in your customers and permits them to shop as though they were at your house of economic.

Be Proactive

Before building your next office or constructing the subsequent product, use augmented reality to look it before doing it. In its raw form, augmented reality is a technical term for overlaying data onto real world scenes. Using an augmented reality app that can take blueprints or 3D models and overlay could save in both labor and material costs.  The built-in camera in Meta and Google Glass might be useful to report the progress or any challenges found on a project. This idea, as an instance, will work perfectly within the construction industry, however is additionally useful inside the concept-building phase of any product. Voice-activating the Glass for sending messages, videos, photos, and more from the location of a project is invaluable for saving money and time.

Be Creative

The director of sports medicine on the Ohio State University Wexner Medical Center, Dr. Christopher Kaeding, was the primary to make use of Google Glass while performing surgery . He used the technology to work with a far off colleague using a live, point-of-view video from his operating room via Google Glass. Dr. Kaeding stated, “To be honest, when we got into the surgery, I often forgot the device was there. It just seemed very intuitive and fit seamlessly.” Via voice commands, Dr. Kaeding was capable of instantly call up X-ray or MRI images in their patient, pathology reports, and reference materials.

You will not be performing surgery with Google Glass, but you could creatively use the augmented technology for catapulting your enterprise into success. In keeping with research firm IHS , shipments of smart glasses could reach 9.4 million units between 2013 and 2016, with demand expected to accelerate by 250% in 2014. It’s just in digital eyewear.  Smartwatches and other digital devices increase the number considerably. Which means that increasingly people would be wearing computers which provide your small business greater opportunities for exposure and capitalizing in this innovative technology.

One creative use is to offer an experience in your prospects and customers. New augmented reality software can provide the user an experience like no other. Wearing digital eyewear, the user can now enjoy a live concert as though she was there without leaving her lounge. You may give the user a chance to make use of your products or services without actually being at your small business. The user can try on clothes and shoes, drive a car, touch objects, and receive updates on products.

Computers, cell phones, and social media are all examples of disruptive technologies that took off and left many business owners wishing that they had taken benefit of opportunities earlier. Augmented reality and wearable computers are here and it’s worth investing time and effort in utilizing them on your business’ growth. These four examples only scratch the outside of what this innovation can do to assist your online business become more profitable.

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