Some awesome advice from Infusionsoft’s GroSocial .
Ninety percent of small businesses have created a Facebook presence, but many hesitate to create (or use) a Twitter profile to market their business. It’s easy to determine why: Twitter is different. With users throwing around @’s, #’s, and acronyms, it could possibly seem a bit foreign in comparison with the intuitiveness of Facebook. Nonetheless, Twitter’s 288 million active users is a wonderful audience for you to consider connecting with.
When you know the benefits and drawbacks of Twitter, you’ll be able to better choose to tweet or to not tweet.
- Twitter is giant. Whether you’re a small business with a extremely unique niche, Twitter is large enough which you can find an audience.
- Every tweet goes in your followers. On Facebook, each post you are making only goes out to a couple of your fans by reason of Facebook’s Edgerank algorithm .
- On Twitter, unless you tweet on to someone, every tweet goes to your whole followers.
- Tweets are easy to create. While many brands share links to longer content, a straightforward Tweet takes below a minute to put in writing and send, but can still be very effective. In the course of the Super Bowl power outage, Oreo’s “You can still dunk inside the dark” tweet generated over 15,000 retweets.
- You can get to the purpose. Because you are limited to 140 characters, you have to get to the purpose. On Twitter, you continue to must be polite, but you will be more direct than on other platforms.
- Twitter is busy. Twitter users generate 340 million tweets per day, and most users follow several hundred profiles. Because there isn’t a Edgerank, if you simply tweet a few times an afternoon, your tweets are quickly buried for your followers’ feeds.
- Twitter will not be ideal for visual content. Twitter is generally text based.
- If that you need to share loads of photos, Pinterest or Instagram can be a better fit. (In spite of this, Tweets that come with a link to a photograph have twice the engagement of tweets with no photo .)
- You are limited to 140 characters. In case you have trouble expressing your thoughts in exactly a couple of words, Twitter might be a challenge.
- Not everyone can advertise. While Twitter does allow for promoted tweets and profiles, you have to be approved by Twitter before you need to use its promotion features. You’ll find out more about promoting your enterprise on Twitter here .
To get noticed, it is very important tweet often through the day. This is much easier you probably have a tweet scheduling tool like GroSocial’s content manager .
Whether you make a decision to apply Twitter or not, we are hoping possible consider it on your social marketing efforts.